Digital Disruption: Music Industry Faces "Marketing Apocalypse" as TikTok Ban Takes Effect
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The American music industry plunged into crisis on January 19, 2025, as the Supreme Court-upheld TikTok ban officially took effect. With ByteDance unable to complete a mandated sale, the platform that revolutionized music discovery vanished from American phones, leaving artists and labels scrambling for alternatives.
Independent musicians have been hit hardest, losing a vital discovery platform that had democratized the path to success. "It's like someone just turned off the biggest radio station in the country overnight," remarked executive Marissa Chen.
Major labels are redirecting marketing dollars to Instagram Reels and YouTube Shorts, but these platforms lack TikTok's...
